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Millinery Business Series: Foundations

Regular price $115.00 AUD

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Do you want to turn your passion for millinery into a business? Do you wish your current Millinery business was making more money? Then this course is for you. The series is hosted by acclaimed Milliner Christie Murray, who draws on her extensive millinery, fashion business and education experience to provide clear steps on how to start or grow your millinery business.

Christie Murray is a Milliner based in Australia. Christie has a background in fashion business and education, and, in 2014, was the first accessories designer to be accepted into the Queensland University of Technologies Fashion 360 program.

Following completion of the program, Christie stayed on as a designer in residence, and undertook a co-branded project with a large fashion label called CAMILLA. During this project, Christie and her team made headwear to stock in all of their boutiques and major department stores across Australia.
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COURSE PREVIEW

WHAT YOU GET

• 2 comprehensive online video lessons
• Unlimited access on any modern device
• Corresponding Worksheets
• Business Resource directory

Millinery Business Series: Foundations

LESSON PLAN

millinery business
BUILDING YOUR MILLINERY BRAND
In the first lesson of the series, you will develop or revisit the foundations of your millinery business. Through easy to follow worksheets and activities, you will define your millinery brand, target market and ultimate customer. By the end of the lesson, you will understand the importance of font, colour and image choices for your millinery label and learn how a consistent brand message translates into sales.

Lesson Content:
• Brand Basics • Your Buyer Persona
• Brand Identity
millinery business

BUILDING YOUR MILLINERY BUSINESS

Throughout the second lesson, you will assemble your business framework with a corresponding checklist. In establishing your business plan, you will conduct a market and competitive analysis and take the steps required to transform your passion into a functional millinery business. Meet with an established Milliner to see these business concepts brought to life.

Lesson Content:
• Business Structure • Market Analysis
• Logistics & Operations • Meet The Milliner

Lessons are complete in teaching delivery and support.

LESSON WORKSHEETS
Downloadable worksheets that accompany the lessons to assist in developing your business strategy.
INDUSTRY INTERVIEW
Be inspired by the millinery business journey of Angela Menz as she shares her practical knowledge. 
LEARN IN YOUR OWN TIME
You have unlimited access to all your lessons to study at your own pace at anytime or location.


Millinery Business Series: Foundations