Whether you are looking to turn your passion for millinery into a business or increase sales for your current millinery business, this course will help establish a commercial strategy through a variety of tutorials, practical examples and worksheet exercises. The series is hosted by acclaimed Milliner Christie Murray, who draws on her millinery industry experience to provide clear steps on how to start or grow a successful millinery business.
How long will the course take to complete?
The minimum time required is 3-4 hours but this will vary for each individual depending on the time spent completing the set exercises.
Can you explain the format of the course?
It’s a video series of tutorials, interviews and real life examples with easy to follow steps on a provided worksheet. As Christie shares her knowledge, you will be prompted to complete tasks throughout the course, plus you can rewatch lessons at any time.
Is this course relevant to milliners world wide?
Yes, the information is valid no matter where you live. A provided index helps direct you to resources available in multiple countries to cover the steps you need to take to set up your business.
I have limited business experience, will this course be too difficult?
The course is structured in a way that won’t be too overwhelming for you. It is broken in to easy to follow steps and straightforward worksheets that Christie guides you through. There are also links to additional resources if you require further help.
I’ve had a millinery business for years, is this course relevant to me?
This course is relevant for Milliners with a current business to ensure you have established your groundwork to maximise commercial potential.
Do I need to purchase any materials for this course?
You will just need access to a computer or mobile device and an internet connection. There are also worksheets that you can print out or follow on your computer.
Christie Murray is a Milliner based in Australia and has a background in fashion business and education. Christie undertook a co-branded project with a large fashion label, CAMILLA. During this project, Christie and her team made headwear to stock in all of their boutiques and major department stores across Australia.
Christie has sold headwear in both physical and online market places, pop-up shops, boutiques and major department stores. Christie showed her headwear collection at Australian Fashion Week and has had headwear featured in multiple publications including VOGUE, VOGUE Brides and InStyle magazines.
WHAT YOU GET
• Unlimited access on any modern device
• Business Resource directory
Millinery Business Series: Foundations
• Brand Basics • Your Buyer Persona
• Brand Identity
BUILDING YOUR MILLINERY BUSINESS
• Business Structure • Market Analysis
• Logistics & Operations • Meet The Milliner
WHAT STUDENTS THINK